Customers today are savvier than they were 10 years ago. They use tools like budget-promoted notifications, price-comparison apps, and more to help them shop better.
It is time to give consumer psychology a try. Customer psychology is all about knowing your customer’s purchasing habits and it is great for automatic processes such as sending an automated email to a customer.
When selling on Facebook with Shopify, using a few psychological tips proven to be highly effective.
We are going to present to you a few great tips and how to use them in your advantage to boost your sales.
Before we get down to customer psychology, you need to make sure your Facebook Business Page has been set up.
Here are a few important things you should check out:
Answer these questions and then we’ll go a bit deeper by showcasing five ways you can use them for selling your products online on Facebook.
Here are five great tactics to use when selling your products on Facebook.
Amazon offers a few different Kindle models. At first, you see four models on the Kindle page ranging from $79 to $289. If the lowest price was presented, you would think that $79 is the highest price, right. Since all options are presented, the other prices seem like a bargain.
This tactic shows up on a pricing page. When displayed a pricing table, you lock onto the first price you see. This is usually the most expensive option. With this option presented next to others, you start to compare.
If you offer a service, name it as your best selling service. Next to your best selling service and its price point, place another service that is below the price point and another that is above.
Here is one example:
This is QuickBook’s pricing model. Notice how the pricing table displays its bestselling service.
Your attention is immediately drawn to the middle of the page.
In order for you to have a similar pricing model on Facebook, check your Page category. If you offer a service, the Services tab is available to you.
You probably saw the advertisements “One day sale! All items are 50% off”
Even if you don’t need the product, you are attracted by the idea that you are getting an excellent deal and you must have the product now.
Hyperbolic discounting is all about making your product irresistible. Using this strategy for selling on Facebook is easy if your Shopify store doesn’t have many sales.
Once you’ve built up your Facebook fan base, you can create flash sales. You can use these sales in a few different ways – set up a limited-edition product, offer a coupon code, offer a bundled deal, and etc.
The concept behind a Facebook post rests on an emotional reaction. The more extreme your reaction is, the more likely you will share it with friends and family.
The more often you share posts, the more likely you will notice that transform into sales.
It is the emotions that drive our sharing behavior. There are eight emotions to consider when creating content – love, submission, awe, disapproval, remorse, contempt, aggressiveness, and optimism.
For link-based content, it is necessary to change the headline. It doesn’t matter if your blog post has one or more headlines, it is possible to post the link multiple times (including various headlines).
Link-based content should also include high-quality and attractive photos. The photos, sometimes are all you need to encourage a share.
Your goal is to create an emotional connection with your potential buyers. Instead of using marketing terms and try to sell products to the customers, talk with them.
Stories sell and storytelling might be one of the most effective marketing buzzwords.
Having a great story behind your online store will help you get closer to your customers and sell your products.
In order to use storytelling strategy right, you must be familiar with the key components – protagonist, antagonist, conflict, and resolution.
The first thing you need to do is identify your company’s story.
On Facebook, you can use photos and videos to share stories about your products. For example, how can your customers use your product, how is your product manufactured, and etc.
One great example is Nike. This brand, without having conspicuous product placement in their company videos, they present the strength of athletes, as well as, the obstacles they face when reaching their goals.
Find a way to tell a great story with an emotional connection to your customers.
With an exception to luxury brands, you need to use this strategy to your advantage by presenting the experience the customers will have if they purchase your products.
For example, when posting about your Shopify store or products on Facebook, avoid mentioning prices. Use storytelling tactics to show how the customer is purchasing a completely new experience.